Desso (Netherlands): Cradle to Cradle design to carpets
"Flooring company Desso have been one of the pioneers of the Cradle to Cradle approach. The company continues to innovate around circular economy principles, developing take-back programmes and products with recyclable yarn that can be separated from the backing and used over and over again.
Stef Kranendijk was CEO of Desso between April 2007 – October 2012, and a key driving force in re-thinking the business model of the company. He explains that “the idea is to become a service industry, relying on a leasing system: then you don’t buy the product, you only pay for its use, which means materials remain our responsibility and of course it’s not our interest to see them wasted, at the end everybody wins.” ...
SOURCE
Article reproduit avec l'autorisation de l'auteur Publication sur le site de la Fondation Ellen MacArthur
