The Plan-les-Ouates industrial zone (ZIPLO) has seen intense development over the past ten years. It today houses over 350 companies with over 10,000 employees. For the neighbourhood, employees and companies in the industrial zone, this is leading to difficulties with accessing the site, with traffic and with saturation of parking in the area.
This has led the town of Plan-les-Ouates, the Association of ZIPLO companies, the Fondation pour les Terrains Industriels de Genève (Foundation for industrial land in Geneva) and the General Directorate of Transport to launch an inter-company mobility plan to reduce motorized individual travel and ensure good accessibility to the site in the medium and long term. This mobility plan resulted in the creation of the Mobility Centre in May 2011.
The Meyrin Satigny industrial zone (Zimeysa), which has over 500 companies, has also experienced intense development for ten years and therefore faces a similar problem. This has led the town of Meyrin, in collaboration with neighbouring municipalities and companies, to launch an inter-company mobility plan for this zone and join the Mobility Centre initiative in 2013.
Now over 40 companies representing over 10,000 employees are part of the Mobility Centre initiative and benefit from its services.
The Mobility Centre informs, advises and offers various mobility services and solutions to employees of these two industrial zones for both professional trips and home/work travel. 4 people are available to answer questions and requests. The Mobility Centre offers the following services:
- connecting people for carpooling
- A personalized advisory service
- Unireso subscription
- A fleet of electric bikes
- A network of self-organized shuttles from the Canton of Vaud and France
- a shared parking management system based on sustainable criteria
The Mobility Centre also issues communication media to make employees and companies aware of this subject and twice a year organizes communication campaigns and events to allow employees to test the proposed solutions.
- CO2 emissions from motorized transport reduced.
- Noise reduced on the road network and in surrounding neighbourhoods.
- Less time and money lost due to traffic congestion for business travel and freight traffic.
- Lower indirect costs for companies due to stress and staff arriving late.
Stages of the project
- Congestion of access roads to industrial zones.
- Traffic problems in industrial zones.
- Saturated parking on public land in industrial zones.
- Parking overspilling to nearby residential neighbourhoods.
Areas of activity
2007-2008: Studies on ZIPLO to objectify the situation and identify employees' travel behaviour
2009: Consultants' recommendations on measures to be implemented, mobilizing partners to finance these measures
2010: Supporting structure for the project created: the association ZI ProMobilité whose committee is made up of an administrative councillor from Plan-les-Ouates and the vice-president of the association of companies in ZIPLO; mobility consultants recruited to work at the Mobility Centre; mobility charter signed by partner companies.
2011: The Mobility Centre at ZIPLO opens and the first services set up.
2011-2015: Mobility Centre services developed
2012-2013: mobility studies on the zone and recommendations for an action plan
2013: inter-company mobility plan launched; Mobility Centre initiative integrated; charter signed by companies